How Rise Growth Partners Doubled Their Pipeline

A complete breakdown of how our B2B podcast strategy transformed their client acquisition process.

About Rise Growth Partners

Rise Growth Partners is a private equity firm that partners with Wealth Managers with 3-10B in AUM (Assets Under Management) to accelerate growth and create lasting value.

The Challenge

Our Strategic Approach

How we transformed their outreach from cold calls to warm conversations

Podcast Positioning

Created “What Matters Podcast” – a podcast focused on interviewing successful CEOs and owners of wealth management firms.

Dream 100 Targeting

Identified 100 ideal prospects: CEOs of wealth management firms with $2-$10B of Assets Under management that are fast growing.

Outreach Strategy

Developed personalized guest invitation sequences that positioned interviews as an honor, not a sales pitch.

12 Months Results

Outreach Performance

Guest invitation acceptance rate:

Interviews completed:

C-level executives reached:

Average conversation time:

 

5%+

72

96

48 minutes

Business Impact

Qualified Sales Opportunities Created

38 out of 72 Interviews

What Made This Campaign So Successful

Strategic Elements

Authentic Positioning

The podcast was genuinely valuable to guests, focusing on their expertise rather than being a thinly veiled sales pitch.

Perfect Timing

Launched during a period when their target market was actively seeking growth strategies post-pandemic.

Quality Over Quantity

Focused on deep, meaningful conversations rather than rushing through interviews.

Execution Excellence

Personalized Outreach
Every invitation was researched and customized, showing genuine interest in the prospect’s business.

Professional Production

High-quality audio and professional editing made guests proud to share the content.

Strategic Follow-up

Systematic post-interview nurturing that naturally led to business conversations.

The Bottom Line Results

0 x
Pipeline Growth
0 %
Prospect Response Rate
0
Qualified Sales Lead Created
0 %
of Interview to Prospect Conversion Ratio
“After 25 Years of experience in B2B Business Development, I can say with full conviction, working with Heart Street Media to run this podcast sales funnel strategy, has been a game changer. Every B2B business should have a podcast.”
Mike Mirshahzadeh
Managing Partner – Rise Growth Partners

Ready to achieve similar results for your business?

Let’s discuss how our proven process can double your pipeline in 90 days

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Download our free white paper: “How to Build a B2B Podcast That Doubles Your Pipeline in 90 Days or Less”